Blog

An overview of how the Cloudsurfer Max is perceived by customers at a run specialty store. What shoes it competes against, what features make it stand out, common objections to the model, and how I reframe these objections to make the sale.

A running shoe store sales associate reviews the New Balance Rebel v5 as a versatile daily trainer and provides insights into how customers view the product at the time of purchase.

How Tracksmith built a loyal following by focusing on one clear audience: the dedicated runner. Unpacking the brand's winning strategy across product design, community building, and authentic content.

How Nike uses belief engineering and storytelling to make its products stand out in a homogenized market and an analysis of what to expect from Breaking4.