I’ve been a professional barber for ten years and I can confidently say that barbershop websites typically suck. They’re usually generated using whatever appointment booking software they’re using (ex. Resurva or Square) and if they are custom, there’s rarely much curation in the design. I designed this website for my friend, Waylon, who I started my apprenticeship alongside back in 2016 and have worked with on-and-off ever since. His shop, Cornerstone Barber Shop, is truly a fixture in the neighbourhood and I have a great time working alongside him and Dan when I get the chance to.
The design is inspired by many of the mid-century hair product advertisements hung up around the shop from brands like Old Spice and Brylcreem. This space is unique in that its been a barbershop since the 1950s, so it felt right to reflect style features that would have been used in this decade including bold serif fonts, bold highlight colours, and faded cream-coloured paper. Here is the moodboard I put together with Waylon to guide the site design:
I also made an effort to incorporate a local-SEO strategy that would help increase bookings. Unfortunately, I can’t track how many of their appointments come through site traffic because Square appointments doesn’t integrate with GA4, but anecdotal evidence from first-time customers over the last year suggests it’s been working in some capacity.
This website is live at www.cornerstonebarbershop.ca
